6+ Killer Tips for Converting Leads to Sales

Converting leads to sales means making more money. Click here to learn how to do just that by employing some of the best tactics and tools of today.

If you want to make more money, then you need fans who are willing to pay for your products. But before you can create fans, first, you need to find people who would be interested in what you’re selling—that will be your market—to whom you can start giving your sales pitch.

However, finding potential customers and then converting leads to sales is easier said than done. Honestly, the process is pretty tedious and complex, but it’s something that you have to get right if you want to see your business flourish.

Fortunately, there are manifold ways that you can use to convert leads into paying customers, regardless of industry or product.

In this post, we’ll explore the best lead conversion tactics as well as discuss how a virtual assistant can help increase your chances of lead conversion success.

What Is It Called When You Turn a Lead into a Sale

Lead conversion is the process of turning your leads into sales. It is a marketing practice that raises interest in buying a product or service, pushing the leads toward the decision to make a purchase.

  • How to Calculate Lead Conversion?

    You can calculate lead conversion using the formula below:

    LCR = (Total number of conversions / Total number of leads) x 100

    Take the number of “leads” and divide it by the number of conversions, and then multiply the answer by 100.

Why Do You Need to Track Lead Conversion?

There are many reasons why you should track your lead conversion, but the main point is that your business can benefit from it in many ways.

  • So, you know what’s working and what’s not. By tracking how many leads are converting, you can see which campaigns or sales strategies are effective. If you have access to this information, you can make data-driven decisions and consequently adjust your efforts.
  • So, you can effectively manage your budget. By tracking your lead conversation rate, you can also monitor your lead generation efforts. That way, you can justify your spending and allocate resources efficiently.
  • So, you can understand your customer’s journey. It will give you valuable insights into how they think and respond to your marketing campaigns.

The Best Strategies for Converting Leads to Sales

In order to push leads down to the sales funnel and turn them into raving fans, you’re going to have to use different strategies.

How to convert leads into customers?

  • Content Marketing

    Obviously, this strategy involves creating engaging content to inform your leads about the product or service that you’re selling and then leading them toward making a purchase.

    Remember, for every buyer, there are different types of content that you can leverage. Needless to say, the most important thing is to provide them with relevant content that can be used in their buyer’s journey.

    Always keep your lead’s interests at heart, be consistent with publishing, and don’t overdo things with your call-to-action—stick to one effective order rather than overwhelm them with too many buttons.

  • Email Marketing

    Email marketing is not dead. In fact, about 80% of business people consider it their primary channel to reach customers.

    So, when you’re converting leads to sales via email marketing, you have to use different types of emails—from triggered campaigns to abandoned cart emails—to increase your conversion rate in the lowest stages of the funnel.

    And when you’re sending them, you have to make it personal. Make certain offers based on each person on your email list, considering their past actions or gender. Finally, create emails that are great-looking and interesting—use catchy headlines and appealing designs.

  • Landing Pages

    Landing pages can drive better conversions because they showcase credibility and compelling calls to action. Thus, it can attract leads more effectively.

    To successfully convert leads to sales via landing pages, you have to know who your audience is first—how can your product or service help resolve their issues?

    Also, you have to pay attention to your subscription form, which is the keystone of your landing page. Don’t scare your customers away with a complicated form—make it easy and appealing.

  • Social Proof

    With social proof, you can put more value in what you’re offering. How? Showing that others love and succeed with your products is why big companies often use social proof on their websites or social media platforms.

    If your leads can see that people are buying your products and are happy with them, especially when credible sources are raving about them, this boosts their confidence immensely toward your product and see the value in purchasing it.

  • Lead Scoring

    Lead scoring can push for lead conversion by helping the sales and marketing teams become more efficient, targeting the leads that are more likely to convert.

    Considering behavior, demographics and other factors, you can identify which prospects to target and prioritize your efforts toward them.

  • Follow-Up

    Though this tactic is not the most comfortable thing to do, it’s definitely one of the best lead-nurturing strategies out there. It has been proven to maximize your conversion opportunities by making sure every potential customer is marketed to and engaged with at every chance.

    When following up, you can use different channels and see which one works best for your prospects. Remember, space out your calls or emails—be persistent but don’t be pushy.

    It’s all about timing and finding that sweet spot for your leads. Keep in mind that everyone has a life and that they may not be able to respond to you right away.

How to Improve Your Conversion Strategy with a Virtual Assistant

Here’s another good news: you can strengthen your lead conversion strategy without stacking yourself with countless tasks. How are you going to do that?

A virtual assistant can help push your leads down to your sales pipeline, and they’re going to do it in a variety of ways.

  • Reduce Customer Service Response Time

    One of the ways you can boost your lead conversion rate is to respond promptly to your leads when they have questions and concerns. When they ask about your product, you don’t want to keep them waiting—the longer they wait, the more discouraged they are to buy what you offer.

    A virtual assistant can encourage your “converting leads to sales” mission by being timely and personal. They will help bring your most promising leads to your attention.

  • Streamline Communication

    Whatever type of business you have, communication is critical. Rest assured, your leads/customers will reach out to you using all kinds of communication methods—phone calls, emails or social media.

    While you love to cater to them all, it’s also easy to get lost in the jumble. However, with a virtual assistant who can streamline your communication, you won’t feel pressured or overwhelmed. They can manage all your communication channels (even do cold-calling and make follow-ups) and get you more organized, so no prospect will ever be ignored.

    VAs will interact with your leads and give them individualized attention, which will likely convert them into paying customers.

Frequently Asked Questions:

What Is a Good Leads to Sales Conversion Rate?

Generally, a good lead-to-sales conversion rate is about 7%. If you have under 3%, that is considered to be a poor rate.

However, increasing the conversation rate isn’t always desirable. For instance, as you produce more content and get more traction, your conversion rate might go down, but quality will go up. 

What Percentage of Leads Are Converted to Sales?

Some studies showed that about 10% to 15% of leads are converted into sales. Nevertheless, the best way to get the precise number is to use the lead conversion formula.

What Is Lead Conversion to Sales?

Lead conversion to sales measures how effective the company is at converting prospects into paying customers. It indicates the capacity of your sales conversion strategy/strategies to convert leads into sales, meaning to turn interest into revenue.

Bottom Line

Converting leads to sales is never going to be easy. But you can increase your chances of success using all those strategies we just mentioned—from lead scoring and follow-up to social proof.

No matter what lead conversion tactic you opt to use, we’re certain you will feel even more supported and less stressed with a lead generation virtual assistant running your sales show.

This remote employee can be your lead-conversion salesforce. Not only can they interact with your leads in all communication channels, but they can also ensure quick response times. Through them, you can create a more robust lead conversion strategy and win more loyal customers.