Virtual Assistants Can Help with Social Media By... (Find Out)

Virtual assistants can help with social media by being present and staying consistent with your online content, and that’s just the tip of the iceberg.

Serious question: “Are you an octopus?” No? Then, why are you multitasking like crazy as if you’re some octopus man or woman?

Well, if you think you’re accomplishing more by unleashing your superhuman tentacles to multitask, then that’s where you’re very wrong. In fact, what you’re doing right now, reading this text with a phone in your ear, is actually very inefficient of you.

Multitasking slows down your brain. If you wish to maximize your time like an octopus with 9 brains, then hire a virtual assistant—they’ll give you an extra pair of limbs and another shrewd brain to juggle all the tasks you need to accomplish for the day.

In this article, we’ll explore how does a virtual assistant help you and how it can revolutionize your social media channels.

What Is the Role of a Social Media Assistant?

The role of a social media assistant is to support the company in reaching its media marketing goals. They will oversee your social media presence across different platforms, including Twitter, Facebook, TikTok and all the other interactive technologies in the world.

And oh, they can even come up with strategies and create engaging content to stir the interest of your followers and attract more people.

A social media assistant is an exciting role that helps organizations make an impression and have an impact on their target audiences.

So, Can Virtual Assistants Do Social Media?

Yes!

For any business looking to connect with their audience on all social media platforms, whether that’s Facebook or Twitter, you’re going to find a social media virtual assistant extremely beneficial.

A virtual assistant who is skilled in social media management ensures your online presence is felt and amplified, and that you’re actively interacting with your followers. They will make sure you get to engage with your audience without getting dragged down by the time-consuming work that eats a huge chunk of your time.

Basically, with a VA around, you’re putting your social media management on autopilot.

Virtual Assistants Can Help with Social Media By…

Here are some of the important tasks that you can delegate to a virtual assistant for social media management:

  • Interacting with Your Audience

    A skilled virtual assistant won’t just share content on your multiple social media accounts; they will engage and build a relationship with your audience. In short, they will make your accounts busy, loud and relevant.

  • Researching Trends

    Research takes time—more so when you’re trying to scroll through hundreds of social media trends that keep changing almost every other day. Yet, amidst the fanfare, a knowledgeable social media VA will know what to look for, having a better grasp on which trends to search for and which ones will work for your business.

  • Creating Relevant Content

    VAs can create targeted content for all your accounts. From editing videos and writing blog posts to even repurposing existing content, these remote workers are jacks of all trades when it comes to crafting creative content.

  • Managing Your Content Calendar

    Creating engaging content is not enough; you need to know the best time to post it. A virtual assistant understands this and uses different tools to handle all your social media accounts.

    That way, you can schedule your content well, stay organize and keep track of your deadlines.

  • Keeping an Eye on the Competition

    It’s important that you analyze your competition so that you know where you need to improve and how to take advantage of opportunities.

    With your social media VA keeping a watchful eye, it would be easier for you to predict the next move of your competitors and find the best way to counteract their strategies.

  • Conducting Survey

    Your virtual assistant can conduct a survey to gather vital information on what your audience needs. They can leverage different tools to quickly get results and make a comprehensive report. In turn, you can use the data to create better social media strategies.

  • Collaborating with Influencers

    Influencers have built-in fans that might also be your target audience. A virtual assistant can help with social media by connecting and engaging with these ambassadors to expand the brand’s reach.

  • Developing a Social Media Strategy

    Yes, your VA will help you create strategies to build your online presence and achieve your goals. They will come up with a tactic that suits every social media platform and identify the resources needed to carry out the strategy.

  • Following-Up

    If you’re doing extensive lead generation through social media, you need someone to follow up on every single one of your prospects.

    Whether it’s via email marketing or social media accounts, a virtual assistant can handle the extra workload, check in with prospects and convert them into paying customers, and ensure a high level of satisfaction.

So, What’s It Like Having a Social Media Virtual Assistant Around?

If you have a lot of things going on with your social media channels, then a virtual assistant can really amplify your capacity.

Here’s what a day in your business would look like with a virtual assistant in tow:

  • You get to see the bigger picture.

    Are you stressed about conducting research? How about creating content? A VA can take away your most painful task of the day, giving you more time to do the work that thrills you and the focus to see the bigger picture.

  • You’re always in touch with your audience.

    Social media is a free digital marketing platform that you can leverage in so many ways. The thing with social media, though, is that it requires presence and consistency. So, at times when you need to be away from the internet, a VA can take over and satisfy the needs of your audience.

  • You free up more time for the important stuff.

    If you don’t have enough time to monitor your campaign performance or do SEO, a virtual assistant can step in and help you out, so you can devote more time to other important stuff that needs your immediate and personal attention.

  • You keep the costs low.

    When you hire a full-time social media manager, you won’t only have to pay for salary, but you also have to pay for compensation benefits, operational costs and overhead costs—it adds up really fast.

    To make matters worse, in an 8-hour workday, an in-house employee could probably squeeze out only about 2 to 3 hours of productivity on the work clock.

    Virtual assistants, however, are charged by the hour or by project. This means you have freedom and control over your budget. This is one of the ways you can power up a start-up with a virtual assistant.

    And since this is remote work, there’s no need to pay for equipment, rent or utilities. There’s simply less drama—you only need to pay for the time it takes to complete a task.

  • You enjoy work flexibility.

    One of the best features of hiring a virtual assistant for social media management is the immense flexibility you get to enjoy. VAs can work anywhere and anytime. This means you can always find someone to work during your preferred hours and have the opportunity to offer round-the-clock service.

    Moreover, VAs bring so many skills to the table—from content creation to customer service. They can easily take care of the tasks based on your current needs.

  • You have quality work.

    Just because you’re paying for less doesn’t mean the service is poor. When you pass on work to a virtual assistant, you can expect quality results for a cheaper price.

    For instance, with niche VAs like social media assistants, you’d be amazed to know that these remote professionals are college graduates with training and years of experience to match. In fact, about 59% of them have earned their degree.

    We’re telling you that many VAs are highly qualified to take on the role of a social media assistant. This means there’s plenty of options for you in choosing the right virtual assistant for your business.

Final Thoughts

A virtual assistant can help with social media by keeping in touch with your audience and boosting your reach.

C’mon, there’s over 4 billion people (opportunities) hovering on different social media platforms waiting for you to arouse their interest. With that, the inevitable need for virtual social media assistants is there.

If you’re ready to make the best hire, you can book a consultation today and let us match you with our wide pool of skilled virtual assistants for social media management and drive your business to new heights.