12 Ultimate Benefits of Hiring a Digital Marketing Assistant

Connecting with customers requires a strong digital footprint—a standard work for a digital marketing assistant, resulting in these 12 benefits.

As a startup and a small business owner, how do you connect with more people and spread brand awareness? Strong digital presence.

This doesn’t come for free, though—it needs your attention, money and patience. It’s a full-time job that requires skills, and probably the reason why you need the expertise of a digital marketing assistant.

With a digital marketing VA, you can create a robust online presence with just one person. Cost-effectiveness, flexibility and operational scalability are some of the many benefits of a seasoned online digital marketer.

Want to explore more advantages of this remote professional? Read on.

Who is a Digital Marketing Virtual Assistant?

A digital marketing virtual assistant is a remote professional who performs sales and marketing-related tasks to support companies and entrepreneurs.

What Does a Digital Marketing Assistant Do?

Manage Your Social Media Accounts

Your digital marketing assistant can be your brand ambassador on social media channels. They can create amazing content that’s attractive to your target market. They can also interact with your audience and make your presence online felt in a more personalized way.

And from these engagements, your social media marketing virtual assistant can gain valuable insight. Learn what content works best for your consumers, and keep producing it.

Carry Out Email Marketing

In that role, your digital marketing assistant ensures your brand emails don’t go to the trash files. They use effective methods like discount offer emails, abandoned cart emails, welcome emails, upsell messages and lead nurturing campaigns.

In short, they can get your customers to sign up and build a crisp email sender list.

Leverage SEO Strategies

Your online assistant for digital marketing can help you create a robust pipeline for potential consumers—and SEO is their strategy for doing that. They optimize your company’s website according to the ways of SEO—targeted keywords, alt text, heading, title tags and other advanced HTML elements.

Handle CRM Strategies

For this task, your digital marketing VA focuses on creating a positive brand experience for your customers. They make your clients feel extra special by understanding what each consumer likes and wants.

In doing so, they can provide prompt and personalized assistance. Eventually, they can gain the consumers’ trust and loyalty with a promise of repeat purchases.

Find Effective Influencer Partnerships

Unlike traditional marketing, influencer collaborations deliver more exciting and authentic content.

Around 70% of adolescents trust influencers more than they do with actual celebs. This is more than half of what is spoken that could impact your brand.

Your digital marketing assistant can find these partnerships with the right influencer who fits with your brand to send the right message.

Conduct Market Research

With the help of a digital marketing virtual assistant, you can gain a competitive edge by staying in the know on industry trends, competitors and consumer behavior.

They can conduct market research and analyze the data, giving you the right information to produce an effective marketing plan.

Manage Your Online Ad Budget

Money is the machine that keeps your marketing moving, and that cash requires smart management.

Bring in a virtual assistant online to help with budgeting so you can spend your money well and maximize sales and marketing ROI.

The management of your online ad budget is critical to get the desired ad outcomes, appealing to the right audience while staying economical.

Why Should You Hire a Digital Marketing Assistant?

A powerful digital footprint helps your business grow. Therefore, it would be wise to hire a VA for digital marketing to proactively approach your sales and marketing endeavors.

Check out the 12 benefits of trusting a digital marketing assistant with the tasks above.

Efficiency Increase

One of the best ways to improve business efficiency is to hire a digital marketing assistant. As mentioned, they can help you complete a wide range of activities, reducing the stress and time to manage behind-the-scenes tasks.

Work-Life Balance

Your digital marketing does not only serve to enhance your promotions in different online channels. They can also free your time and allow you to venture into other things you’re passionate about.

Yes, you will start having a life outside of your business.

Time-Savings

You need a virtual assistant to save your most valuable asset, time.

With the support of your digital marketing VA, you and your team can focus on core functions to promote continued growth. Thus, you can have a more productive company and have plenty of room to breathe.

Money Savings

If you hire a virtual assistant for digital marketing, you can reduce overhead and operational costs. You only need to worry about paying for the services you need at a fraction of the price of hiring onsite workers from the U.S. or U.K.

You will be working with remote professionals from countries like India or the Philippines with a low cost of living. They can deliver the same quality service while staying economical.

Better Work Processes and Service

The goal is to grow your business. Through the support of a digital marketing assistant, you can actually drive your business forward. They can help enhance your services in various ways, boosting the success rate of your strategies.

High Customer Satisfaction

There are plenty of opportunities in digital marketing that are very beneficial for small business owners like you. So, if you’re looking to take a hold of them, partner with a virtual assistant.

Your VA’s ability to keep customer satisfaction high leads to a loyal following. This loyal customer base can reach more clients and drive revenue growth.

Greater Flexibility

You need a virtual assistant to have a flexible life. These remote workers can cover your business activities, allowing you greater flexibility with your time.

And since more and more people are working remotely, there are tons of reliable VAs you can hire for a competitive price. As a result, you can save time, money and energy on recruitment.

More Focus on Core Competencies

Your digital marketing assistant will not only tackle daily operations. Skilled VAs look at the bigger picture and can be relied upon to handle core business operations.

This is truly advantageous for better client targeting and staying on top of marketing trends.

Strong Brand Image

If you’re looking to amplify your digital marketing efforts, you can hire the specialized service of a digital marketing VA. They can score effective marketing campaigns, with their wealth of knowledge, spreading brand awareness to generate more leads.

Loyal Audience

Success is defined by having the ability to lure and retain customers while maintaining superb customer service. While this is challenging, the support of a virtual assistant for digital marketing makes it feasible.

These remote workers leverage strategies to enhance your social media marketing to ultimately build a loyal audience.

Alleviated Workload Pressure

Even with the pressure of running a business, it is still imperative to keep your marketing presence strong.

Employ a digital marketing virtual assistant, and you won’t have to do everything anymore. You can focus on other business assignments that can make your company thrive.

Operational Scalability

Choosing to hire a virtual assistant over a full-time in-house employee allows you to scale operations seamlessly. You can adjust your VA’s efforts according to current demands at any given time.

Want to know more about a video marketing assistant?

Why Work with VAV?

Congratulations on your decision to hire a digital marketing assistant—smart move!

Now the next challenge is to determine where to look for your virtual assistant.

You might have heard of the competitive rates of VAs from online marketplaces. However, if you’re looking for consistency and reliability, a virtual assistant company delivers the best-vetted online assistants who can make a real impact.

At VAV, here’s how we maximize your outsourcing efforts:

Determine Your Needs

Understand why you’re hiring a remote assistant. What’s your goal?

If you have the job specification right down to a tee, you can easily recognize the VA you want to hire and not waste time.

Interview Questions

Asking the right questions is a good way to find out if the candidate is what you need.

A comprehensive interview will guide you in assessing the competency and personality of your applicants.

Background Checking

Get the pulse of your job seeker’s authenticity by doing a background check. Review what former employers have to say and use that knowledge to identify areas of improvement.

Digital First Impression Needs Virtual Assistant

We live and thrive online, making digital marketing a crucial element in growing a business. It allows you to target the right audience efficiently and precisely.

Hiring digital marketing assistants is an economical solution to achieve global reach, regardless of who you’re against.

Eat a larger piece of that market share by accessing the widest possible customers with the support of a digital marketing VA.

Book a consultation with VAV!