Businesses that are utilizing digital marketing strategies tend to see more revenue growth, about 2.8 times. Digital marketing is a critical technique to master to reach the right audience in a way that’s economical and measurable.
There’s a catch, though. Handling these tactics takes some time. Without proper attention and planning, it can end up draining your resources.
Entrepreneurs like you don’t have time to manage digital marketing campaigns. You need someone who can support you with some of the tasks. From keyword research to managing social media channels, you can rely on a digital marketing assistant to enforce this strategy.
You can’t do this alone—not when you want to optimize results, at least.
In this blog post, we’ll get to know what a digital marketing assistant is. We’ll also elaborate on the tasks they can do, their qualifications and the benefits of their services to you and your business.
Are you ready to dive in?
Nowadays, if you want to run a successful business, you need a strong digital marketing strategy.
Digital marketing, also referred to as online marketing, is a strong positioning of a brand to connect with the target market.
Now, there are many ways you can endorse and sell products on the internet using modern tools. You can tap the power of social media platforms, SEO techniques or email marketing.
So, why does digital marketing matter? Well, the stats reveal that about 93% of buyers go online to evaluate products before buying them. From that, around 47% talk to other people about the positive reviews they’ve read.
There are over 5 billion social media users every day on a global scale; that’s more than 63% of the current world population.
If that’s not convincing enough, people check their emails four times a day on average. Meanwhile, email users engage in it 20 times more.
Considering these numbers, it’s only smart to invest in digital marketing and benefit from the surging base of customers utilizing technology to search for brands.
A digital marketing assistant is a professional who performs digital marketing tasks offshore. This includes social media management, website management, keywork research and other digital marketing-related activities.
The main responsibilities of your digital marketing assistant vary based on your current workload and the industry you’re in.
Nevertheless, here are the different duties digital marketing VAs can take over in almost every industry:
To hire the digital marketing assistant of your dreams, watch out for certain qualifications.
This, however, depends on the type of work your virtual digital marketing assistant handles. Some may take an active role in marketing, while others work behind the scenes as administrative support.
Nevertheless, it pays to make sure your VA has the following skills for digital marketing assistants:
Yes, it’s not a requirement for your assistant to be a degree holder. However, it’s more favorable to hire a candidate with strong knowledge in marketing, business administration or advertising. It gives them a deeper understanding of the fundamentals of digital marketing.
Your remote assistant has to be experienced in using software programs. This includes computer systems, social media software and other project management tools.
Look for candidates with practical knowledge in digital marketing. Have they worked with a digital marketing company or any other related business before?
With direct experience, your VA has the ability to comprehend the intricacies of digital marketing.
There are reputable organizations in the field of digital marketing that can showcase the knowledge of your prospect. Ask for these certifications and ensure your candidate’s strong commitment to meeting industry standards.
VAs with strong marketing skills always have an edge. They have the marketing basics down to a tee. This means they can carry out marketing research and other digital marketing tasks with flawless precision and not waste resources.
Get to know more about a digital marketing assistant by understanding the key advantages they bring to the table.
Topic you might be interested in: 12 Ultimate Benefits of Hiring a Digital Marketing Assistant
Now that you know what a digital marketing assistant is, the benefits and the skills to look for, it's time to search for the right VA.
So, where should we begin?
There are dozens of online marketplaces that offer freelancers. However, finding a good VA lead on these sites is never easy. You will have to do the heavy lifting. From reviewing resumes and onboarding to training, you will have to do it all.
As a business owner, this is highly inconvenient and can disrupt your day-to-day operation.
The easiest process to locate your virtual assistant and enjoy work-life balance faster is to partner with a trusted VA company.
At VAV, we have a large network of pre-screened virtual assistants. We do everything for you, from recruitment to onboarding. In 3 to 5 days, you can meet your remote assistant and start working.
And if you’re worried about the pricing structure, don’t be. We have flexible plans that don’t require you to sign up for long-term arrangements. You can test your VA’s skills with no pressure at all with our $65 for one-week, risk-free trial.
Digital marketing assistants provide strong support for your company’s marketing strategies. They carry out campaigns and monitor performance.
Beyond that, they can craft smart marketing plans and process campaign data. This helps the business stay on trend and maximize results.
The magnitude to which a digital marketing VA can impact your business still depends on how involved they are in marketing strategy development.
The job of a marketing assistant is to support the marketing team. They are responsible for managing the administrative work, campaigns, content and more.
They play an important role in executing marketing strategies and assisting the marketing department throughout the outreach process.
Read on: Virtual Assistant Marketing
We stand by saying that a digital marketing assistant is a valuable asset to your business. You can complete more digital marketing tasks by enlisting their help.
Even better, you don’t need to pay a higher price to free yourself from the daily grind. You can build a team of VAs to speed up your marketing process and scale your operations.
Don’t forget, in effective digital marketing lies your ability to reach a wider audience and push for more sales and revenues. The key to all these is a virtual digital marketing assistant.
So, what’s the holdup?
We’re here to get you where you want to be. Cue the action and make more people buy what you’re selling!
Contact us today and see how a VA can take you to newer heights.
