Why does digital marketing matter?
You’re reaching billions of people around the world who spend their days surfing on the internet—checking for new products and reading through reviews.
Anyone who wants to drive traffic is using digital marketing. They’ve embedded SEO into their content and shared it across social media profiles.
Digital marketing gives you a pass to race with the big boys. Even with lesser resources, you can use the same strategies and balance the odds.
With a robust digital marketing strategy, you are given an equal shot to win Google’s popularity contest. But how do you take on this full-time job when you’re running a company?
Simple: you don’t—instead, hire a digital marketing assistant , a true expert in this field and let them grow your online presence.
What Is Digital Marketing Virtual Assistant?
A digital marketing assistant is a remote professional who provides different marketing support to business owners or individuals.
They’re real experts in content writing, social media management, website management and so on.
Digital marketers aid in promoting digital products or services to your growing followers online. Their job is to get in front of your audience, gain their trust and successfully turn them into buying customers.
Why Digital Marketing VAs are Game-Changers?
The straight answer is that a digital marketing assistant can fast-track your marketing campaigns and ensure you’re rolling out high-yielding marketing strategies.
This approach will save you and your team from doing everything and allow everyone to concentrate on important tasks.
There are many tasks you can delegate to a virtual digital assistant for marketing. With their versatility and cost-effectiveness, employing their skills to fill in this position is game-changing for your branding tactics.
Check out the reasons why a virtual assistant is an invaluable support in modern-day business.
The return on your investment is way higher than hiring onsite workers. The reason is because VAs require fewer resources to onboard, yet they’re still able to impact the marketing department significantly.
You deal with various low-level work every day. If you choose to do it yourself, you will use up your time, your greatest currency. A virtual marketing assistant can take care of time-consuming tasks to free up your time for core strategies.
With their impressive skills in content creation, your virtual assistant empowers your brand with a voice of trust and credibility. That would be the foundation that allows you to build a loyal customer base.
At the end of the day, the most crucial aspect of your company is reputation—how consumers perceive your brand.
Sure, digital marketing offers so many possibilities, but it’s a complex process that demands time and a huge amount of knowledge. And that’s where a digital marketing assistant can be quite revolutionary.
What a Digital Marketing Virtual Assistant Brings to the Table
What exactly do you get from a sales and marketing virtual assistant? As expected, they have excellent skills in marketing and selling your products, fitting in smoothly with the company.
But beyond that, they have extended skills, adding more to their capacity, that you should know of.
Content Marketing
More than 60% of content marketers utilise content marketing to pitch to new customers. It’s an essential part of the big digital marketing puzzle. That’s why you need a virtual assistant who understands the fundamentals to run it.
Your VA can create engaging content and manage a social media content calendar with a certain level of meticulousness.
Keyword Research (SEO)
So much of digital marketing boils down to getting the right visitors to your site. Keyword is the best way to do that, expanding your organic search marketing campaigns so you can find the people seeking your service.
An experienced digital marketing VA understands how to leverage keywords and keyword research tools.
Social Media Management
Social media is truly invaluable in managing customer interactions and improving those relationships. That’s why it’s smart to have a virtual support who can manage all your social media accounts —from Instagram to X—to boost your lead generation process.
Lead Generation
Bringing in quality leads for your business will take too much time—time that is taken away from your core functions.
If you don’t want to compromise your existing clients and your great work, employ a virtual assistant. They can bethe solution to expedite the lead generation process and have your attention on other core business elements.
Email Marketing
Email marketing is as effective as ever. You can directly get in touch with your audience and enjoy great returns for your investment.
In here, an email marketing virtual assistant can optimise your campaigns to secure the best outcomes. They can manage your database, draft the newsletters and schedule the emails.
They can help you take that big step in building relationships through emails, thus ensuring a robust marketing strategy.
Marketing Strategy
Your virtual assistant is more than just an admin assistant. They can be a crucial piece of your team, using their extensive knowledge and experience to fine-tune your comprehensive marketing campaigns.
Project Management
The role of a project manager requires strong leadership skills. But as you grow your business and your team, your digital marketers can help out.
So, what can they do?
They can coordinate the team and handle all your marketing ventures, serving as an extension of your marketing department.
PPC Ads
SEO is advantageous, but don’t forget about paid ads. Search engines mark businesses that invest in paid advertising.
So, yes, it’s a good tactic to have ads on Google. Just make sure that you integrate them with other campaigns in your social platforms so you can attract traffic to your site.
Your virtual assistant ads campaign can deal with your online advertising (PPC campaigns). They will make sure you stand out, adding outstanding graphics to strengthen your brand’s image.
Frequently Asked Questions
Which Is Better, Digital Marketing or Virtual Assistant?
Well, that depends on your current needs and your business goals. If you need someone to handle menial tasks and carry out your strategies, virtual assistants are the right support.
Meanwhile, if you need someone to plan and promote your brand to increase sales, you’re better off in the hands of a digital marketer.
What’s the Best Way to Hire a Virtual Assistant for Internet Marketing?
Here’s our streamlined 3-step process for hiring a VA for internet marketing.
Kick off the hiring process by understanding your needs and expectations. What part of your digital marketing operation do you need help with? Is it content or email marketing?
Reach out to us! With our massive pool of talented VAs, we can scout the right candidate for you based on your specific needs and requirements.
From the top candidates, you will choose the one who best fills everything you’re looking for—from personality and work ethic to skills and experience.
Once you’ve figured that out, you can easily map out the skills and requirements of the VA that you need.
From screening to interviewing, we’ll cover the groundwork while you call the shots.
Once you make a choice, our team at VAV will help you onboard them, ensuring they know what to expect and have the tools needed to thrive.
What Does a Digital Marketing Virtual Assistant Do?
A virtual assistant for digital marketing won’t be just another executive assistant. No, they’ll play a crucial role for your marketing team. They can help you with content creation, lead generation, email marketing, SEO and more.
Thus, it’s important you allow them to be part of those activities to streamline your marketing and sales operations.
What to Look for in a Digital Marketing Assistant?
Every company has unique marketing needs, so knowing what to look for in a digital marketer can be a complex thing.
But whether you need them to handle marketing projects or just do basic marketing chores, ensure that the skills of your assistant align with your needs.
Conclusion
According to Bill Gates, “If your business is not on the internet, then your business will be out of business.”
Yes, it’s that simple. Digital marketing is vital for your company’s long-term success.
Now, it’s time for you to take charge, focusing on the important stuff and leaving the rest to a virtual assistant.
By teaming up with a digital marketing assistant, you can optimise your processes, improve your ROI and scale with more flexibility.
Get in touch with VAV today and experience the beauty of collaborating with remote workers firsthand.
If you’re unsure how to kickstart this process, book a consultation with our virtual assistant outsourcing experts. We are here not just to take your digital marketing to the next level, but to ensure the outsourcing process is as smooth as possible.