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A Virtual Assistant for Social Media: What Can’t They Do

Transform your social network from overlooked to an engagement magnet. Check out how a virtual assistant for social media can extend your reach. 30 June, 2025

Here’s a fact:

Associating with a virtual assistant turns your operation from a slow crawl to a blazing run. You can complete more tasks in a day and do more with your time. Not just that, you can also cut the costs up to 78%, saving more money for future investments.

Right now, 70% of startups are utilising the skills of talented remote workers to scale the business. This also implies that tomorrow’s take on social media management will heavily rely on virtual expertise.

Are you taking advantage of this? If you’re not, you should be.

Explore and learn all the magnificent ways a virtual assistant for social media can lift your business.

What Is a Social Media Manager in a Virtual Assistant?

A virtual assistant for social media is a remote professional whose job is to supervise your social media channels.

Unlike your typical VA, a social media virtual assistant focuses on optimising social media presence. These remote professionals are experts in content creation, posting, community engagement, content scheduling and so much more.

They offer tailored assistance to bring life to your social media marketing. A general virtual assistant may not have the same expertise in this domain.

What Does a Social Media Assistant Do?

A lot.

A virtual assistant can help with social media by…

Creating Relevant Content

Your assistant can craft the most compelling content in all forms to suit every social media platform you have. From long-form articles to video reels, they can spin some content gold for your followers.

Researching the Market

Have you conducted market research? Then, you know that it is the most tedious marketing task.

Let a virtual assistant scour the market and keep you in the know. They can locate the data and turn it into actionable insights that you can use to make better business decisions.

Levelling Up Social Media Profiles

You’re running these campaigns, but you only have a handful of followers? Hmm, something's not clicking.

When you’re too busy owning a company, you can’t give your social media channels the attention they deserve.

Relying on a social media VA means not having to juggle anymore. You can just run your company and let your social media assistant harvest more clicks and shares on your posts.

Weighing the Competition

You’re out here doing cartwheels just to get a leg up on your competitors. You’re looking for ways to stand out from the rest of the pack, but it’s not working.

Well, here’s a solution for you—recruit a virtual assistant for social media. They can assess the competition and collect data about the outreach efforts of your competitors. Trust us, in no time, you’ll receive a bigger audience share.

Turning Up the Engagement

Posting content each day is not enough; it’s time to show some flair.

With a virtual assistant, you can make more noise and crank up the clicks. They can deliver standout content and maintain meaningful interactions with your audience. Eventually, you’ll be able to create a thriving social community.

Unlocking Opportunities

There are always opportunities for anyone who takes the time to look. Employ a virtual assistant, and they can help you find impactful connections with influencers who share the same vision as you do. They can raise excitement for your brand and reach your targeted audience.

A Virtual Assistant for Social Media: Why Should You Hire One?

Your remote professionals are not only great at completing social media tasks. You and your business also get to enjoy numerous advantages the moment you plug them in.

Enhanced Efficiency

VAs streamline routine tasks, freeing up your employees’ time to do their actual jobs.

Consistent Posting

Your social media assistant makes sure that you have content posted at optimal times. This is how you build an online presence and have a wider reach.

Save Time

About 5 billion global users hang around on social media, scrolling and sharing. That’s a huge number of people trying your product and perhaps buying into what you sell.

With that attraction, you need to be on social media. The only problem is that these platforms need attention, not spare time.

Fortunately, a social media virtual assistant is geared up to take the reins. They can keep your accounts relevant with their targeted content and active engagement.

Save Money

It is more affordable to hire a virtual assistant for social media than to hire your typical social media manager.

Now, you ask, “How much is the real savings?

For starters, with VAs, you only need to pay for the service you use. Also, they’re not employees; thus, they don’t come with the employee-associated costs such as workplace fees or benefits.

Beyond that, you know better than to waste your time, aka your most expensive currency. A virtual assistant is the most affordable talent resource in the digital era.

With their help, you can save an average of 5 hours each week on social media management. This allows you to focus on growth and development, thinking strategically to build your business.

Active Engagement

Your social media critics put the clock on you—within 60 minutes to respond to their complaints. Considering your busyness, you might not make it on time.

Don’t worry, your social media virtual assistant has eyes on your content playgrounds. They can address issues right away and update followers with upcoming events, keeping the buzz alive.

Smarter Content Planning

Are you guilty of only posting content about new product launches when you have time?

Break free from the guilt by hiring a virtual assistant for social media. They can do more than just sporadically post articles; they can plan social media activities for Facebook or X.

You have to understand that every social media channel needs a unique type of content. That’s how you can set your digital stage ablaze.

Grow Your Online Presence While You Dream

Your virtual assistant can work the odd shift—early in the morning or late at night; you call the shots. This is super advantageous, especially if you’re on the global stage. You can cater to more clients and wake up to a stronger digital footprint.

The Best Way to Go About Your Virtual Assistant for Social Media Recruitment

Prep work makes the dream work.

Compared to hiring traditionally, recruiting with virtual assistants seems like a walk in the park. However, you need to put in the effort to plan and prepare so you can have a successful partnership.

Here’s how you can ensure you receive optimal performance from your social media VA:

  • Define Objectives

    Be clear about the tasks your virtual assistant needs to accomplish so they know where to direct their efforts.

  • Document Processes

    Create a guideline on how you want the work to be done so you can achieve your desired results.

  • Choose Your Virtual Assistant for Social Media

    Pick the virtual assistant who embodies the person you’re looking for, from skills to character.


While there are plenty of freelance marketplaces, using online websites means doing the groundwork. Partner with a reputable virtual assistant agency instead, and find your assistant without disrupting your workflow.

These VA outsourcing experts can offer competent and consistent virtual assistant services.

Frequently Asked Questions:

Is a Virtual Assistant Basically a Social Media Manager?

Virtual assistants and social media managers are not one and the same. A typical virtual assistant manages general administrative work, while social media managers are dedicated to social media marketing.

What Are Social Media Virtual Assistant Skills?

The brightest social media virtual assistants have the following skills.

  • Integration Skill: Your assistant must be great at combining and using social media tools and applications seamlessly.
  • Customisation Options: Pick a VA who thrives with customisation and can capture your brand’s voice and flair.
  • Analytical Skill: Your assistant will be monitoring campaign performance. Therefore, they must be able to deconstruct information and make smart conclusions.

What Are Some Good Platforms for a Virtual Assistant for Social Media?

Here are some of the most popular tools that your virtual assistant utilises to simplify social media management:

  • Hootsuite: Manages pretty much everything on your social media—from scheduling posts to evaluating performance metrics. It seamlessly integrates with your social media handles, which is highly convenient for managing multiple accounts.
  • Bugger: Streamlines social media processes with robust scheduling capabilities for sharing across various social media networks.
  • Sprout Social: Engages with your followers so you can understand and reach your targeted audience.

Partner with VAV!

What’s social media? Your powerful tool for social proof. By virtue of these platforms, you can introduce your product to people so they can do business with you.

While this digital town square is free, it has tons of players competing for the same attention. But you can rise above the noise and craft effective campaigns with a virtual assistant for social media.

At VAV, we make certain you’re with the right match. We have a pool of pre-vetted virtual assistants who can scale with your needs and changing business conditions.

Our proactive and personalised approach promises a successful partnership with your chosen VA. They are trained in the arts of social media management and committed to your success.

Try us out and experience the full-on benefit of working with a skilled remote professional.

Let us transform your social network from “meh” to transcendent.