If you’re not on social media marketing your brand, what on earth are you doing? Social media is where your audience is; thus, it’s where you should be. This platform is a huge part of your business today, and thinking otherwise is not helping your company.

Although social media is powerful, it comes with tons of responsibilities that eat into hours. And let’s be real, as a business owner, you don’t have the time to deal with the social media frenzy while running your company.

Between writing content and interacting with your audience, you’ll drain out before you get to the next task list.

Alas, having a social media manager outsourced is an efficient option to keep you on the minds of your existing and potential customers.

Get ready to dive into the following topics:

• Can I outsource my social media?
• What are the positive impacts of outsourcing your social media?
• How to successfully outsource your social media management?

Let’s unpack these questions and explore the ways you can make this collaboration successful.

What Is Social Media Outsourcing?

Outsourcing your social media management is entrusting a third party to boost your online visibility. This includes creating engaging tweets, scheduling posts, or interacting with your followers. It’s a strategic move that allows your business to leverage skilled expertise that isn’t available within the organisation.

Social media manager outsourced services could also mean employing a team of virtual assistants who specialise in this task.

For instance, take a pizza joint. In between flipping dough and talking to customers, you might not have the time to share content about the newly launched pizza flavour on your social media platforms.

By outsourcing, you have someone who takes care of these activities and keeps you active online while you put all the efforts into the core operations.

Why Outsource Social Media Management?

So, what’s in it for you? How can hiring a social media VA make a difference in your growing business?

Expansive Expertise

Remote working opens you up to the talents of the world. Since collaboration transpires without the physical office, you can hire beyond the city lines and work with the most talented VAs.

Virtual assistants hail from all walks of life. This means they are equipped with various experiences and skills in different domains. This also implies that support is just a click away for whatever tasks you need help with.

Scaling Made Simple

Business operations are never static. Just like life, there’s a full climb and a sudden drop in between. Hiring a virtual assistant helps you scale your social media efforts efficiently based on your present workload.

This arrangement allows you to ramp up operations without committing to new employees. You can save money in the long run and avoid the hassles of firing and hiring whenever the demand shifts.

More Impact, Less Spending

Many choose to outsource because it’s cheaper that way. If you’re a small business, hiring a new employee can be so expensive. Apart from the monthly salary, you have to pay for equipment and compensation benefits—no matter their productivity score.

Hiring a social media VA is saying goodbye to employee-related expenses. Rather than working on strict hours, they operate based on your current tasks. Payment depends on what’s delivered, allowing your budget to flex with your needs.

Furthermore, remote professionals take care of their own. What does this mean? They leverage software tools that they already have to make quick work, saving you a good sum.

More Energy Where It Counts

Time is money. That’s why you should never underestimate this one important benefit of collaborating with a virtual social media manager.

Social media management doesn’t start and end when you make a post. It’s a long process of researching trends, replying to comments and analysing data. It takes time that those minutes could easily eat into hours that you could’ve spent on strategic initiatives.

When you outsource, you reclaim the hours you’ve lost. Instead of bouncing back and forth on tasks like a pendulum, stick to improving your services and widening your network.

An outsourced social media manager is battle-tested in the whole social media fiasco—you need not train them. They have their own system to efficiently complete the job better than you can.

Stronger Results

It’s one thing to post a pretty graphic on your platform. It’s another thing entirely to share content that actually stirs the interest of the masses.

You can try your best with what you have, but the truth lingers that skills and experience are invaluable in this job. There are perfect timing, audience psychology and platform algorithms that play into social media marketing.

When you outsource to a social media manager who made a career out of this, you can craft posts that can spark conversation. These are professionals who studied how to create opportunities out of the trends and design visuals that match your branding. They know what works to make your brand a hot topic.

How a Social Media Manager Outsource Solution Should Be Handled

Once you decide to outsource to a social media manager, a few things should be weighed in consideration.

Define Goals and Objectives

Before passing on the responsibilities to another, you should understand what your goals are. Why are you outsourcing? Do you want to connect with your target market and build an online community?

Once your objectives are crystal clear, you can proceed to the next step, which is choosing your outsourcing partner who can meet those requirements.

Choose the Right Partner

Select a trusted agency that has practical knowledge in your field. This is a crucial factor, as their strong grasp of your industry and audience will demonstrate their actual ability and competency.

Although agencies tend to be pricier compared to freelancers, they come with a quality, full-service package. VA outsourcing companies like VAV can provide a comprehensive solution to multiple social media platforms. And we do so without you losing control.

At VAV, we have trained virtual assistants for social media management, from content writing to video editing. Rest assured, the content that they will be putting out there will fulfil its purpose to drive traffic and expand your reach.

Whether you need someone to handle your Facebook engagements or map out your social media strategy, we have scalable packages to suit your budget. We work fast in the most economical way to get you what you need—in just 3 to 5 days, you get to meet your VA.

Beyond that, we have a risk-free trial for a week, so you don’t dive in headfirst without experiencing your remote professional’s capabilities firsthand.

Establish Clear Communication

Communication is the very foundation of anything successful, whether in a relationship or in business. That said, ensure that you maintain a strong communication line with your chosen partner. You want consistent communication to stay in the loop with updates and changes. This way, if there are issues, they can be addressed promptly.

Remember, staying connected keeps everyone aligned and effective.

Set Expectations and Metrics

From the start, you need to be upfront with your expectations. How do you want things done? Share details on when and what sort of content you want to post on your social handles, about your audience, content themes, brand voice and frequency.

The more vivid you are with your expectations, the easier it is to establish alignment with your outsourcing provider. So, let them know about it, and while you’re at it, set key performance indicators (KPIs).

By providing targets, you can monitor progress and measure success. This way, you can clearly see whether you’re hitting your goals and make better business decisions.

Provide Necessary Resources

Fill your chosen partner with the necessary details of your business, such as brand guidelines, and provide access to your social media handles.

And in order to keep things simple and efficient, leverage collaborative and communication tools. These are resources to be invested to ensure everything is on track.

Tools like Trello, Slack or Google Drive allow you to share documents, set deadlines and track progress. This level of transparency gives you a full view of what’s going on with the project and enforces control on what is or is not to be posted.

Social Media Manager Outsource Solutions for Better Engagement

Social media is a powerful marketing tool that can be wielded by someone trained to leverage it. Outsourcing allows you to recruit a professional skilled in building your online presence while you direct your focus on your job as a business owner.

Finding social media support can be a hassle-free process. It begins with understanding, choosing a trusted partner, communication and setting expectations, and ends with toolkit provision.

Whatever part of your social media processes you want to outsource—caption writing or scheduling posts—following these steps guarantees you have a fruitful remote collaboration.

At VAV, we can make it simple. We have a talented pool of virtual assistants for social media management who can handle every detail. We make time to understand your needs so every post reads with your voice woven all over it—personal, which is the kind of relationship you want to create with your audience.

Let’s team up and make outsourcing your social media adventures a breeze.