Did you know that every year trillions of searches are made on Google? And that’s just on Google; we’re still not counting the numbers of other search engines yet.
With that kind of numbers, SEO is more important than ever. In fact, we would say that it has become a vital tool for businesses, big or small, seeking better online visibility.
That’s why you need an SEO virtual assistant to help you build an SEO that caters to your market and search engines.
What the Heck Is SEO?
At its very core, SEO is the practise of helping search engines understand your website and consider it relevant.
So, when someone searches for something, your website appears on the first page of the search results, getting people to find your site.
Why SEO is Important?
Organic Search
About 53% of your website’s traffic comes from organic search, which is free traffic that comes from unpaid sources.
When you optimise your website to please search engines, you can access a considerable amount of traffic and edge out competitors.
Begins with a Search
Nowadays, when people want to find new products, they search online. Whatever platform they’re using—from YouTube and Google to TikTok—the buying journey almost always starts with a search.
In the U.S. alone, around 49% of online shoppers go to Google to find information about a product. This buying behaviour makes it crucial for your platform to be search-engine-friendly.
Billions of Searches Everyday
Each day, Google processes 8.5 billion searches, and that’s just on one platform. Search fires up website traffic, which makes it critical for your brand to improve its online presence and outrank competitors.
This way, your chances of being found by your target audience and consumers who are actively looking for products are high.
SERPs—Platform Full of Opportunities
Search engine results pages are overwhelming with opportunities—from pay-per-click to featured snippets.
By integrating SEO interactive elements into your website, you can achieve prime visibility and occupy landholdings on these SERPs.
Sustainable Benefits
There are many digital marketing tools, but nothing like the sustainable impact of SEO.
Good SEO builds a solid groundwork for ongoing free traffic, creating enduring effects on your company’s success.
Comprehensive Marketing
When you know the needs and wants of your target market, you can align your strategies and content to design a positive user experience.
The beauty of SEO is that you can get in touch with your audience at every point, pushing for more visits, conversions and sales.
Credibility
A top-ranking website inherits authority and trust. When your page comes up on the top search entries, your brand is perceived as trustworthy and knowledgeable.
Therefore, by working on your SEO, you can cultivate confidence with your audience and present your brand as a reliable authority.
What Is SEO in Virtual Assistant?
An SEO virtual assistant is a remote professional whose job is to help companies and entrepreneurs with their SEO activities.
The objective is to get your site on the first page of search engines and receive major clicks from people looking for information.
To achieve this feat, they perform different SEO-related activities like on-page optimisation, link building and website analysis.
What Does an SEO Assistant Do?
If you have a site that needs more traffic, you can onboard an SEO VA as part of your digital marketing strategy.
Typically, your online assistant for SEO will be handling the following tasks:
- Keyword research:
Identify the right words or phrases people use during searches to expand organic search.
- Industry research:
Gather information from your industry regarding trending topics and consumer issues to optimise the content of your website.
- Competitor research:
Find out the keywords your competitors are using so you can outrank them.
- On-Page Optimisation:
Optimise your website and content so you can improve your search ranking.
- Backlink building:
Create links from another quality website to elevate your link authority and visibility in search.
- Local SEO services:
If your business has a physical location, your VA can perform SEO to enhance your site’s presence in local search results. This strategy will help you effectively target a location-based audience.
Why Hire an SEO Virtual Assistant?
Robust Online Presence
No matter how creative your product is, it’s still a struggle to compete against bigger companies. With an SEO virtual assistant, though, you just gained an advantage.
Trained in the arts of SEO, your assistant can help you rank higher, allowing you an expanded reach to attract more clients.
Increase Ranking on Search Engines
Your SEO virtual assistant brings a wealth of knowledge and diversity. They can create unique and engaging content that relates to your target audience and incorporate SEO strategies to boost them.
You won’t just be topping search engine rankings but also winning more quality clients.
More Website Traffic
To amplify your website’s SEO, your virtual assistant for SEO carries out strategies focused on getting quality traffic, like using meta tags and keywords. This way, you can entice visitors with the most potential to turn into buying customers.
Lasting Benefits
SEO strategies take time and won’t show results for months. This tactic is not an instant fix like, say, traditional paid ads. But unlike the latter, SEO has sustainable advantages that contribute to your company’s growth over time.
Strong Brand Image
As your SEO VA works to develop a well-crafted SEO strategy, brand awareness is also built. And if it works as expected, you can be on top of Google and all the other search engines, establishing credibility within your industry.
What Skills Makes an Outstanding SEO VA?
SEO is not an easy thing to master. That’s why an SEO virtual assistant needs to undergo training to understand the intricacies and challenges of SEO.
Some of the popular SEO tools that an SEO VA needs to be familiar with include…
- Moz
- SEMRush
- Google Analytics
- Ahrefs
- Screaming frog
Apart from having profound knowledge of these applications, your SEO virtual assistant should have the following soft and technical skills:
Soft Skills
- Excellent communication
- Analytical abilities
- Attention to detail
- Adaptability
- Project management
- Willingness to learn
- Time Management
Technical Skills
- Keyword research
- Content creation
- On-page optimisation
- Website analysis
- Link building
How Can You Hire an SEO Virtual Assistant?
First, make a list of all the tasks that you want to delegate to your assistant and all the SEO tools they need to be equipped with. As soon as you figure out that list, you can weigh what sort of SEO assistant you need to hire—advanced or entry-level.
If your business has no experience with SEO, you can benefit the most from an expert-level SEO assistant. They can build your SEO strategy from the ground up and make it worth your investment.
On one hand, if you already have a workable SEO strategy that only needs tinkering, you can just hire an entry-level VA.
Once you have everything sorted out, follow up with a consultation with us.
At VAV, we work to match you up with the right virtual assistant tailored to your needs. We will screen all our top candidates who fits right in to your job description and set you up with a video interview.
Even after placement, our team will continue to support you with onboarding and skills training. This way, your VA can make more impact and grow with you.
Frequently Asked Questions:
What’s the Definition of a Good SEO?
High-quality content is what drives search engine rankings. Even with the emergence of AI tools, there is no replicating the distinctiveness of excellent content.
Top-notch content will improve your page’s traffic, relevance and reputation.
Who is an SEO Specialist?
An SEO specialist comes up with strategies and tactics to increase the number of website visitors and gain a higher ranking in search engines. This in turn will produce quality leads for the company, generating more profit and opening more growth opportunities.
What Does SEO Stand for?
SEO basically stands for search engine optimisation, which is a process of optimising a website so it becomes relevant and easily findable. Its main purpose is to get the rankings high in search engines and win a larger audience share.
SEO Virtual Assistant Meaning
An SEO virtual assistant gives you a competitive advantage over competitors, especially the more established ones. They can enhance organic search results, attract more visitors and earn you more revenue.
Here at VAV, we understand hiring people for the right job is vital to your growth ventures.
Reach out to us, and let us help you with virtual assistant SEO services. We have VA talents for SEO who can please you and the search engines, making a real difference in your online business.